2019 Mazda Lineup Wins Best Performance Brand

The new 2019 Mazda vehicle models are arguably the most fun for consumers to drive.

So, it comes as no surprise to learn that Mazda has been named the Brand Image Award winner by Kelley Blue Book (KBB).

Representing the American car-buying consumers, the 11th annual Kelley Blue Book Brand Image Awards recognizes automakers’ outstanding achievements in the ability to create and maintain brand attributes.

Second Consecutive Win for Mazda from Kelley Blue Book

It is these brand attributes that help capture the attention of consumers and creates enthusiasm from the car-buying public.

Kelly Blue Book (KBB) announced its list of winning automotive manufacturers, and for the second consecutive year Mazda is named the Best Performance Brand winner.

“Building familiarity and loyalty among car shoppers has never been more important to automakers, especially as the market is flooded with all-new and redesigned models competing for market share,” said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book.

The win comes shortly after Mazda was named Best Car Brand in America for the fourth consecutive year by U.S. News & World Report.

How Kelley Blue Book Determines a Winner

To determine the Brand Image Award winner, it takes more than an online poll among those who are willing to participate.

The 2019 Brand Image Awards are determined by consumer perception data collected by the Kelley Blue Book Strategic Insights Brand Watch.

The Kelley Blue Book Strategic Insights Brand Watch is KBB’s online brand and model perception tracking study which taps into more than 12,000 in-market new vehicle shoppers researching and making purchasing decisions through the official KBB website.

“Compelling product and marketing communications continues to influence purchase consideration. This year’s winners have attracted car shoppers based on many attributes that are important to consumers and motivate them toward their ultimate purchase decision,” Oetken continued to say of the awards.

The study provides insights as to what factors new car buyers are considering while making their purchasing decision.

Also captured in the study is brand and model familiarity as well as brand loyalty among new car shoppers.

The Mazda Brand & its Performance Reputation

The Mazda reputation as a performance automotive brand isn’t only due to its luxury vehicle lineup — like the Mazda3 or the Mazda6.

“We work hard to focus on what the driver wants — cars that are engaging to drive with our unique Kodo styling and our inventive engineering. “This commitment to our customers is what pushes us to continually make improvements. We are honored to have this dedication recognized by being awarded Kelley Blue Book’s Top Performance Brand award for 2019,” said Dino Bernacchi, chief marketing officer for Mazda North American Operations.

Mazda Models, Technology & Innovations

Engineered with passengers and drivers alike in mind, Mazda cars, trucks, and SUVs are intuitive and exciting.

The Japanese automaker recently introduced the Mazda Connect infotainment system with Apple CarPlay and Android Auto integrations.

The Mazda Connect technology allows drivers to access maps, playlists, and many other compatible apps, making this the ultimate in mobile connectivity.

Mazda has equipped each vehicle in the lineup to operate with peak efficiency with its state-of-the-art SKYACTIV technology.

This innovation is at the center of the Mazda driving experience. The chassis achieves two goals simultaneously: nimbleness and stability.

The framework for each of the Mazda models incorporates tensile-strength steel in the critical areas which makes it lighter, but stronger than the competition.

In the realm of efficiency, the SKYACTIV technology in 2.0L and 2.5L engines have higher compression ratios than conventional engines. This means SKYACTIV engines can compress the air-fuel mixture to an extraordinary degree, giving drivers more time on the road and less time at the gas station.

Whether it’s the invigoration updates for the Mazda CX-5 or the redesigned Mazda3, each of the Mazda models has something for everyone.

Visit our showroom on Central Avenue in Albany, New York today to find your perfect Mazda model.