Mazda Kai Concept Hatchback Rejuvenates Brand
Mazda is one of eight different car companies located in the small island nation of Japan. The company currently has a 1.7 percent share of the market in the United States, thanks mostly to the line of Mazda SUVs and crossovers. While the Mazda SUV may be among the brand’s most award-winning vehicles, the company is planning to revitalize its image with the Kai design concept. First unveiled at the 2017 Tokyo Motor Show alongside the brand’s other design, the Vision Coup, the Mazda Kai is a sleek and refined car that can’t help but make a statement. The breathtaking appearance of the Mazda Kai concept is due in part to Mazda’s design-centered business philosophy, an attitude that is sure to help the company secure more of the American car market in the future.
Mazda’s Design Philosophy
Mazda adopted its design philosophy of Kodo in 2010, a philosophy of the Soul of Motion. The principle of Kodo focuses on the idea of dynamic design or breathing life into the car. This design strategy implies a simple elegance to every aspect of the car. Mazda describes its ideal design as “a beauty that is subtle and restrained yet rich and abundant. Within its conveyed impression of dignified tension, next-generation design also allows people to sense a hint of warmth and seductiveness.” This subtle but rich beauty is exactly what is present in the Mazda Kai concept, along with a sense of dignity and hint of seduction
By appealing to Japanese aesthetics, Mazda utilizes a mindset of “less is more.” In doing this, the company eliminates unnecessary flash and pomp and focuses on the aspects of design that are truly important. The designers work with negative space and ensure that light and shadow come together to create balance.
Mazda also uses the principle of Jinba-ittai, emphasizing the connection between the car and its driver. The company envisions a seamless, natural connection between the two. This principle of design maximizes the comfort and ability of the driver by creating a natural environment for the body.
Mazda’s Next Generation Technology
In its new concept cars, Mazda has reimagined the combustion engine to make it as fuel-efficient and powerful as possible. The next generation of Mazda vehicles will utilize both the Skyactiv-X engine technology and Skyactiv-Vehicle Architecture to create a powerful, clean driving experience.
Mazda’s Skyactiv-X engine combines the qualities of a typical gasoline engine with the fuel economy, torque, and response time of a diesel engine. These qualities are thanks in part to the Spark Controlled Compression Ignition technology. This technology provides a seamless transition between compression ignition and spark ignition.
Mazda combines the Skyactiv-X engine with its Skyactiv-Vehicle Architecture in order to embody the design principles that fully integrate the car and the driver to create a comfortable, natural driving experience. This new architecture maximizes comfort and energy to improve the driver’s alertness and responsiveness to environmental changes. The Skyactiv-Vehicle Architecture includes numerous upgrades, including redesigned seats that maintain the spine’s natural curve, a body with multi-directional ring structures to transmit inputs immediately, a chassis with each part interacting to seamlessly control energy transfer, and NVH performance optimized based on vibration and the mechanisms by which humans perceive sound.
Both the Skyactiv-X engine and the Skyactiv-Vehicle Architecture work together to provide the most seamless and comfortable driving experience possible by emphasizing the connection between the car and its driver.
The Mazda Kai Concept
The Mazda Kai concept combines the breathtaking design qualities and luxurious craftsmanship that Mazda is known for with the convenience and practicality of a hatchback. The vehicle combines the power and efficiency of the Skyactiv-X gasoline engine with the comfort and elegance of the Skyactiv-Vehicle Architecture to create a natural driving experience. Mazda reinvigorates the omnipresence of the hatchback by bringing the company’s human-centered design philosophies to the fore. Mazda aimed to create a practical hatchback that everyone could use that was simultaneously eye-catching and beautiful, which it has done with the Kai.
The concept embodies Single Motion, a dynamic, free-flowing frame with well-defined edges. The concept also really accentuates the brand’s emphasis of negative space and the use of light and shadow. Rather than follow the pack and focus on electrification, Mazda is rather refining what it already has in order to make the best version of its brand.
The Kai offers a quiet, relaxing interior that envelopes the occupants without feeling overly oppressive. It has a light atmosphere and doesn’t intimidate or overwhelm the driver with large screens or displays.
The Mazda Kai is powered by the Skyactiv-X spark-controlled compression ignition 2.0L high-compression four. This gasoline engine is the next step in Mazda’s ongoing development of the traditional combustion engine when all of its competition is jumping on the electric bandwagon. This new engine will hopefully demonstrate that Mazda can keep to the global emissions standards.
The best part? The concept is very likely going to be extremely close to the reality. According to the car’s designers, the signature flow of the car’s frame is very easy to reproduce in the factories. And, we won’t have to wait long to take this beauty on a test drive. The Mazda Kai, or a version of it, will likely be available in model year 2019.
Whether you want to wait and test drive the Mazda Kai when it comes out or go try another vehicle like a Mazda SUV to get a taste of Mazda’s signature designs, DePaula Mazda can help you find the car that’s right for you. Located in Albany, NY, DePaula Mazda has a variety of lease specials and pre-owned vehicle specials to help you get the car you want at a price you can afford. Call or stop by to chat with our friendly, knowledgeable staff today to learn more about our inventory and specials. With our in-house financing, extensive stock of new and used vehicles, and customer-based business model, you won’t find anything better. We guarantee that once you experience the seamless, human-centered design of a Mazda SUV, you won’t want to settle for anything less.